Keap, formerly Infusionsoft, is one of the original small-business CRMs, and it's still a capable one. GoHighLevel is the newer all-in-one that does a lot of the same jobs for less. If you're choosing between them, the decision usually comes down to price and breadth.
Here's the honest GoHighLevel vs Keap comparison, including where Keap genuinely beats the platform we build on.
The short answer
For a service business that wants the most capability for the money, GoHighLevel is usually the call. If you want a mature, heavily guided CRM with strong support and don't mind the price, Keap is a solid choice.
Keap is a polished small-business CRM you pay a premium for. GoHighLevel gives you more of the same, plus SMS and funnels, at a flat price.
GoHighLevel vs Keap at a glance
Pricing: where they differ
This is usually the decider. Keap moved to a single plan that starts around US$249 a month billed annually (US$299 monthly) for two users and 1,500 contacts, plus a mandatory US$500 onboarding fee, and it climbs toward US$700-plus as your contacts grow. Extra users are about US$39 each.
GoHighLevel is a flat fee, roughly US$97 to US$297 a month, with unlimited users and contacts and no onboarding fee. Both are billed in US dollars, so the Australian dollar cost depends on the exchange rate.
For a small team, Keap's per-user and per-contact model can cost two to three times what GoHighLevel does across a year, before the onboarding fee.
Where Keap genuinely wins
Keap has earned its reputation. Its CRM and automation are mature and reliable, its invoicing and e-commerce features are strong, and its onboarding and support are genuinely good, which matters if you want your hand held while you set things up. For a business that values polish and guidance over breadth, it delivers.
Where GoHighLevel wins
For most service businesses, the win is more for less. GoHighLevel matches Keap's CRM, automation and email, then adds native two-way SMS and phone, funnels and websites, booking and reviews, with unlimited users and a flat bill. Here's what GoHighLevel actually does in full.
Which should you pick?
Want a mature, guided CRM and happy to pay for it: Keap. Want the most capability at a flat, predictable price: GoHighLevel.
If you're also weighing the enterprise end, our GoHighLevel vs HubSpot comparison covers that.
Whichever you pick, the setup is what makes or breaks it. Our one-day AI workshop gets a working system live on your own business in a day, or start a 60-day free trial of GoHighLevel to look around first.
Builds CRM, automation and AI systems for Australian service businesses at Basic Solutions. Gold Coast-based, allergic to messy spreadsheets.
