How Top House Solar went from 8 staff to 2, and grew revenue, with one CRM.
Top House Solar was running appointment setters, sales reps and a stack of separate tools for SMS, email and automations. We replaced it all with one GoHighLevel CRM built around how they work. Watch Bryan tell the story in his own words.
3 minute watch · Anthony Balsamo, Basic Solutions, with Bryan from Top House Solar
The results
The numbers below come straight from Bryan. The point was never just to cut costs. It was to stop a growing business drowning in its own admin.
Running the same workload with a quarter of the team
With fewer staff members
Since moving to GoHighLevel
Replacing separate SMS, email and automation tools
Before: too many tools, too much manual work
Top House Solar helps homeowners cut their power bills with residential solar and battery systems. The business was doing well, but the way it ran was holding it back.
Four appointment setters plus sales reps on the road, with much of the day spent on follow-up and admin.
One tool for SMS, another for email, another for automations. Bulkier and harder to run than it needed to be.
With details spread across systems, it was messy, time consuming, and hard to see the whole business at once.
What we did
We mapped how leads came in, how appointments were set and how sales and follow-up actually worked, before touching any software.
Everything moved into a single GoHighLevel CRM, set up around their real process rather than a generic template.
SMS, email and reminders now run automatically, giving the team full visibility while the system does the repetitive work.
“Working with Basic Solutions has completely transformed how we operate at Top House Solar. Before coming on board, we were juggling multiple systems across sales, operations, and customer management… Anthony and his team stepped in and consolidated everything into one streamlined CRM, automating a huge portion of our workflow and giving us full visibility across the business… In fact, we saw our revenue double in July, all while being down a staff member.”
“Pick Anthony’s brain. Lay it all on the table. Take what he suggests and put it into practice, because you’d be amazed at what’s achievable.”
Book your free consultationWhy a CRM and automation changes how a business runs
Top House Solar is one example. The same benefits apply to almost any business that runs on enquiries, bookings and follow-up.
Website forms, ads, calls and messages all land in one CRM, so nobody is copying details between systems or losing enquiries in an inbox.
Automated SMS and email go out the moment a lead comes in, and keep going until they book. Your team steps in when it matters, not to send reminders.
The repetitive admin is handled by the system, so the people you have spend their time on sales and customers instead of chasing paperwork.
Booking confirmations, updates and review requests go out the same way every time, which is how Top House Solar kept a clean review record while slimming down.
One platform replaces the separate tools for texting, email marketing, calendars and automations, and the logins and costs that come with each.
Pipelines and reports show where every job is and where leads are coming from, so decisions are based on numbers, not gut feel.
Why we build on GoHighLevel
We have set up a lot of CRMs over the years. For most Australian service businesses, GoHighLevel does the most in one place. See how it compares with Salesforce, Zoho, Pipedrive and Mailchimp.
CRM, sales pipelines, two-way SMS and email, calendars and bookings, forms, review requests and automations, in a single platform.
It suits businesses that live on leads, appointments and follow-up: trades, solar, clinics, real estate, coaching and professional services.
Start with lead capture and follow-up, then add workflows, AI and reporting as the business needs them, without moving platforms again.
Find out what this could look like in your business
Pick a time that suits. On the call we look at how your business runs today, where the time and money is going, and whether a CRM and automation would genuinely help. No obligation, and no hard sell.
- 30 minutes with Anthony, by video or phone
- Practical ideas you can use either way
- Gold Coast based, working Australia-wide
Prefer to talk now? Call 0468 033 949 or email support@basicsolutions.com.au.
Calendar not showing? Open the booking page.
Rather set it up yourself?
No problem. You can start your own GoHighLevel account and build it yourself. If you get stuck, or decide you would rather have it built properly around your business, we are here.
Start a GoHighLevel accountThis is an affiliate link. If you sign up through it, Basic Solutions may earn a commission at no extra cost to you.
Video transcript
Read the full transcript
Anthony: I'm Anthony, the founder of Basic Solutions. While I'm based on the Gold Coast, I work with businesses all across Australia and even overseas. Over the last five years I've worked with a lot of small and medium businesses across a lot of different industries, helping them save time and money by systemising their day-to-day processes. We develop custom systems and CRMs to support their admin, their sales and their marketing, and help them generate more revenue without having to spend a lot more time or energy doing so. We've done this by implementing CRM systems, automations and AI, and it's something we've been doing for years. But don't take my word for it. I'd like to introduce you to one of my clients we recently helped implement new systems, so you can see the results for yourself.
Bryan: Hi, Bryan here from Top House Solar, helping homeowners save on their power bills through the installation of residential solar and battery systems.
Anthony: Before we met, can you tell us a bit about what your business was like? You were doing fairly well, but there was obviously some other stuff happening.
Bryan: Over time we've had a team of four appointment setters, and a number of sales reps on the road. We had multiple platforms we were using for SMS, emails and automations, making things a lot bulkier and more difficult than they needed to be. When we met, you introduced us to a way we could really streamline everything and become way more efficient, which really grabbed my attention.
Anthony: What is some of the stuff I actually did for you?
Bryan: You took the time to get a deep understanding of our processes as they were and how we were running everything, then took that away and built out the CRM that was able to achieve everything we wanted it to achieve.
Anthony: Have you saved time? Have you saved money? Has there been a noticeable improvement?
Bryan: An immeasurable amount of time and money has been saved. We now run a very lean team. Where we had eight employees, we now have two. Our actual revenue has increased considerably. And we still get great customer reviews, zero negative reviews since we implemented GoHighLevel, which I think reflects the fact we've been able to maintain great customer service, all while slimming down considerably.
Anthony: Is there anything you'd say to anyone else who might be in a similar position, dealing with the same issues?
Bryan: Absolutely. Pick Anthony's brain. Lay it all on the table. The wealth of knowledge, experience and understanding you have is awesome. Take what he suggests and put it into practice, because you'd be amazed at what's achievable.
Anthony: As you can see from what Bryan said, the opportunities really are endless. Using the technology and automations we put in place, you could quite easily scale or grow your business, or even make it smaller if that's what you want. If this sounds like something for you, the easiest way to get in contact is to fill out the form on our website and book a 30 minute, no-obligation free consultation, and we'll figure out how we can best help you save time and money.
Common questions
What is GoHighLevel?
GoHighLevel is an all-in-one CRM and marketing automation platform. It combines your contacts, sales pipelines, SMS and email, calendars, forms, review requests and automated workflows in one system, instead of a separate tool for each.
What did Basic Solutions do for Top House Solar?
We started by getting a detailed understanding of how their team ran: appointment setting, sales, SMS and email follow-up across several platforms. We then built one GoHighLevel CRM around that process and automated the follow-up, so a much smaller team could handle the same work.
Do I need to be in the solar industry for this to work?
No. The same approach works for any business that runs on enquiries, bookings and follow-up. We have built systems for trades, clinics, real estate, coaching and professional services across Australia.
Can I set up GoHighLevel myself?
Yes. You can start a GoHighLevel account yourself using the link on this page. Most businesses find the platform easy to start and harder to set up well, which is where we come in.
Where are you based?
We are on the Gold Coast and work with businesses right across Australia and overseas. Most of the build is done remotely, and we are happy to meet in person in South East Queensland.
What happens on the free consultation?
It is a 30 minute call with Anthony. We look at how your business runs today, where the time and money is going, and whether a CRM and automation would genuinely help. No obligation.
Could your business run leaner too?
Book a free 30 minute consultation and we’ll work out how to save you time and money.